Many hospitality and retail businesses have an untapped resource that unlocks the potential to gain actionable data, personalize customer experiences, and grow visits and spend. More than just a cash register and card reader, point of sale systems like Revel allow businesses to add third-party POS integrations that significantly expand the value and capabilities of […]
How Revel POS Integrations Can Increase Customer Loyalty Read More »
Retail holiday sales in the US reached $680 billion in 2017 [1], making up as much as twenty percent of total retail industry sales [2]. Retail isn’t the only sector that benefits from the busy holiday shopping season. In 2017, during the four weeks between Black Friday and Christmas, spending in casual-dining restaurants increased 8.21
FSTEC, an annual technology conference for the foodservice industry, took place Oct. 1 – 3 in Orlando, FL. Como had the pleasure of attending the event, meeting with executives from some of the 240+ foodservice operations, and participating in educational and inspirational sessions.
How Owned Customer Data Can Grow Your Business with Customer Engagement Tools Read More »
Customer engagement is the depth of the relationship between customer and brand, describing a connection between the two that can encourage awareness and brand loyalty. In an increasingly competitive business environment, improving customer engagement can become the defining characteristic of a successful retail or hospitality company.
How to Use Customer Engagement Tools to Build Brand Loyalty Read More »
Forget the days of spray and pray. The one-size-fits all approach to marketing is no more, evolving in recent years to take into account socio-demographic segmentation and landing us in an era of never-before-seen customer targeting.
The Future of Marketing for Restaurants: The Trends You Need to Know to Win Read More »
POS integrations can pose a challenge for retail and hospitality chains. Getting a POS system to work with different types of data analytics can be a complicated process, particularly for retail and service experts who may lack technical knowledge and skills.
How POS Integrations Generate Customer Insights and Actionable Data Read More »
Mobile payment technology is one of the biggest trends to have impacted brick-and-mortar business in recent years. According to eMarketer [1], 34.9% of smartphone users above the age of 14 will use their device to pay for goods and services at the point of sale (POS) at least once every six months. Proximity payments will
Beyond Mobile Payment Technology: Five Ways to Engage Your Customers Post-Purchase Read More »
We’ve come a long way since loyal customers in the 18th century¹ received copper tokens that could be exchanged for gifts at a later date. What we had here was the makings of a loyalty club, just in a more physical (and metal-based) form.
Is the Loyalty Club Dying a Necessary Death? Read More »
Technology today has provided the hospitality and retail industries with an endless array of omnichannel engagement options for communicating with customers, from Tweets and push notifications to emails and face-to-face interactions. But as the ease of reaching customers has increased, so too have customer expectations regarding the quality of that communication.
Omnichannel Engagement Lessons from Online Giants Read More »
If you own a brick-and-mortar store, you’ll know that every second, minute, and hour of your time is precious. Marketing automation can boost customer engagement efforts and save businesses time and resources for long-term growth.
10 Ways Marketing Automation Can Help You Scale Your Business Read More »
